Alexa H.

  • Title: Digital Communications Specialist
  • Alma Mater: University of Nebraska-Lincoln, Bachelor of Science in Business Administration, Marketing
  • Hobbies: I love going to the gym, reading a good book, hanging out with friends, and binge-watching crime documentaries. I have also recently become obsessed with plants and am in the process of planting lots of different kinds on my apartment patio.

I chose to pursue a career as a Digital Communications Specialist because…

I love the creative side of marketing. I wanted to do something that allowed me to mesh my passion for art/design with business and marketing. I also love social media. A big part of my job is creating content for and overseeing TranSystems social media pages (LinkedIn, Facebook, Instagram, Twitter).

The thing I love most about my job is…

Creating graphic content. I love working in Canva and designing graphics for social media, designing documents, creating small ads, etc. To me, it’s a lot of fun to get in there and play around with so many different designs and elements.

My favorite thing about TranSystems is…

The culture and the people. I work with various people throughout the company to coordinate social media content and other various digital marketing items and everyone is always so helpful. People at TranSystems truly want each other to succeed and grow and I love that the culture allows for you to take on more responsibility to grow your professional career.

Since joining TranSystems…

I have grown in my professional career tremendously. My original job duties included creating social media content, overseeing our social media pages, and updating our website. Since starting I have taken on multiple other digital marketing tasks that have helped me grow my skill set in many other areas of marketing.

8:00 – 9:00 AM – Log on and check emails

I typically start working at 8 AM. When I log on I immediately check emails to make sure I am caught up from the day before. Then, I open up all of TranSystems’ social media accounts and check for updates there. I check to see if we have been tagged in other posts, if employees have posted, our engagement on our previous day’s post, etc. After that, I begin working on putting together social content for that day and any other projects I have on my list.

9:00 – 10:00 AM – Weekly team meetings

The marketing team meets every Monday morning to go over our workload for the week. We go through what we are working on, ideas we have for certain marketing projects, where we might need help from others on the team, and what is coming up.

I have one-off meetings here and there with different people throughout the company to talk about promoting different TranSystems news on our social pages. These meetings typically consist of gathering photos/information, planning out text, and getting the content on the social calendar.

10:00 AM – 12:00 PM – Work on current projects

Other than social media, I currently update news and company projects on our website as well as incorporate projects and services from companies we have acquired.

Some other big projects I have been a part of are the company rebrand and helping design our new intranet (TransNet) alongside the rebrand. For the rebrand, I designed a lot of one-off items like stickers and notebook covers, designed all social media banners and templates, updated lots of branded documents, and helped in the design/layout and rebrand of TransNet.

12:00 – 1:00 PM – Lunch break

When I am in the office, I usually bring my lunch. If I don’t, I’ll walk down to Crown Center which is connected to our KC office to grab something. When I am at home, I always make sure to make something healthy for lunch and sometimes I will take a break to read or watch a show while I eat.

1:00 – 2:00 PM – Check in with my supervisor and coworkers

I regularly check in with my supervisor for her opinion/review on content and other marketing items. I also work with my team on a daily basis. I talk with them regularly for review on items I am working on, for editing help, and to collaborate on ideas on various marketing items we have in the works.

2:00 – 5:00 PM – Daily to-dos

While I have one-off projects that come around, I do have a list of recurring items that are more consistent on a weekly/monthly basis. Daily, I am creating graphics and text for social media posts. Weekly, I create and update the social media calendar where I keep a list of all things (events, projects, award wins, news, etc.) going on at TranSystems for use on our social media pages. Monthly, I create all graphics for our office TV screens, update our current website content, create content for National Days/Months for internal use and social media, create other company graphics, and update our intranet site as needed. Every few months I also run analytics for our LinkedIn account (that is where our biggest presence is) to keep track of company growth.

5:00 PM – Log off and hang out at home

I usually stop working around 5. When I’m done for the day I usually relax for an hour or so before starting dinner. I then make dinner and will sit down with my roommate to watch a show – we are currently watching Yellowstone! Monthly my girlfriends and I like to meet for a happy hour after work either on a Thursday or Friday. I like to finish winding down at night with a good book before bed.

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