Concession Program Terminal A & B

BAA Newark, Inc., Newark, New Jersey

The Concession Program at Terminals A and B, which handle half the passenger traffic at the airport, was aimed at maximizing sales potential for tenant units by creating a two-sided retail corridor in radially fanning spaces. TranSystems expanded existing concession space and created new space for a total of 70,000 square feet. A key visual element a continuous "ribbon sign band" now announces the presence of retail from one end of each terminal to the other, drawing passengers into the curved areas whose circulation is perpendicular to that of passengers accessing or exiting aircraft.